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ABC Fitness · Evo SaaS

Workout prescription

Spearheaded the redesign of the "Workout prescription" feature for ABC evo, optimizing daily workflows for trainers across a multi-gym SaaS ecosystem and reducing workout creation time by 35%. This was a core operational tool, deeply tied to retention, engagement, and training quality. My role combined design leadership, product strategy, and stakeholder alignment.

Role

Design Lead

Product strategy

UX & systems design

Scope

Core trainer workflow

Information architecture

Interaction model

Impact

~35% faster workout creation

Piloted in ~20 gyms

Rolled out across the platform

Workout prescription interface on a desktop at the gym environment

The business problem

The workout prescription feature had become a bottleneck:

  • Outdated interaction model
  • Limited support for advanced training logic
  • High cognitive load for trainers
  • Critical gap: no structured data collection

This meant trainers were constrained, members received generic programs, and the business had zero insight into training behavior.

Workout prescription is the heart of a fitness platform. If trainers struggle:

  • Adoption drops
  • Quality becomes inconsistent
  • Data-driven personalization is impossible

This wasn't just a UX issue. It was a scalability and data strategy problem.

Discovery & strategy

We started with a large-scale research initiative:

  • 50+ gyms involved
  • Qualitative interviews with trainers and managers
  • Behavioral analysis of how trainers used the existing tool
  • Identification of recurring mental models and workarounds trainers had created

These insights grounded the redesign in real-world usage rather than an idealized flow, surfacing the gap between how the system was built and how trainers actually think about programming workouts.

Design & execution

We redesigned the full user flow, focusing on:

  • Clear structure for workout logic
  • Better visibility of exercises, sets, and progressions
  • Flexible building blocks for advanced workouts
  • Reduced friction during daily use

At the same time, we embedded data collection by design, enabling:

  • Structured workout metadata
  • Future analytics
  • Downstream value for gym members

The result was a system that balanced trainer flexibility with platform consistency, turning everyday usage into high-quality data exhaust.

Previous workout prescription interface with a denser layout
Before
Redesigned workout prescription interface with improved hierarchy
After

Leadership & collaboration

As a design lead, I:

  • Aligned design decisions with product and business stakeholders
  • Balanced short-term delivery with the long-term platform vision
  • Advocated for research-backed decisions
  • Helped teams move from a "feature redesign" mindset to system thinking

Results & impact

After launch, we saw both qualitative and quantitative shifts:

  • Piloted in ~20 gyms with strong feedback from trainers
  • Increased consistency in workout creation
  • Improved efficiency in daily operations

Trainers gained autonomy and flexibility, members received more structured, personalized programs, and the company unlocked training data as a strategic asset.

This project shifted workout prescription from a static tool to a data-enabled experience.